When You Change the World and No One Notices

Big breakthroughs typically follow a seven-step path:

  1. First, no one’s heard of you.
  2. Then they’ve heard of you but think you’re nuts.
  3. Then they understand your product, but think it has no opportunity.
  4. Then they view your product as a toy.
  5. Then they see it as an amazing toy.
  6. Then they start using it.
  7. Then they couldn’t imagine life without it.

This process can take decades. It rarely takes less than several years.

Wilbur and Orville Wright conquered flight on December 17th, 1903
Wilbur and Orville Wright conquered flight on December 17th, 1903

It takes a brilliance to change the world. It takes something else entirely to wait patiently for people to notice. “Zen-like patience” isn’t a typical trait associated with entrepreneurs. But it’s often required, especially for the most transformative products. When innovation is measured generationally, results shouldn’t be measured quarterly. History is the true story of how long, messy, and chaotic change can be. The stock market is the hilarious story of millions of people expecting current companies to perform quickly, orderly, and cleanly. The gap between reality and expectations explains untold frustration.  http://www.collaborativefund.com/blog/when-you-change-the-world-and-no-one-notices/

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Brilliant, thought-provoking article. Thanks for sharing 🙂